Chris Hardin's Approach to Website Design
I believe your website should educate and inform your audience.
First and foremost, internet users are seeking information; about your business or organization and your services or products. The web is an excellent platform to provide extensive information that is very cost-effective to update on a regular basis.
I believe your website is an extension of your company identity.
Consistency is key... it builds credibility and reputation. Your website should clearly communicate your business identity and values and be consistent with all offline communications.
I believe your website should do more than just look pretty.
Although the identity your company presents online is important, it is also critical that your website actually works. Too many times I have seen a neat looking website, but it doesn't work. It's a bit buggy... things in mysterious places, broken navigation, or missing pieces. I avoid those technical hurdles for you, so you don't have to learn the hard way: when a client calls up complaining... or worse, when they don't call you at all.
And last, but definitely not least...
I believe your website should make you successful!
You're not getting a website for the "cool" factor or to be on the "bleeding edge" of technology. You're getting a website to promote and sell to new customers, or to serve existing customers in a more cost-effective way. Your website should increase awareness, increase sales, and save you and your staff time!
Most Importantly, I believe you website should be able to be found on google!
Whats the point of building a website to promote your company, if your not gettting found in google? Many people have great websites, but they have to do the foot work to get eyes on them. Usually FootWork = Money + lots of time ! I can get you listed in google and findable by atleast 3 key phrases within weeks.
To do this you have to think outside of the box. If you were a user what would you google to find what you are looking for? What are the differnt combinations you may search for? Would you add your city plus what your looking for? Would you search just a key phrase or would you break it down to location? Most internet users break there searches down to location by service they are looking for. Suppose you have a problem with skunks. You want skunks removed from your land.
Naturally you would go to google and search "skunk removal" but wait your in Georgia so you would probably search "skunk removal in GA" even more specific you are in Blue Ridge GA. So I bet a user might search for
"skunk removal in Blue Ridge GA" . See how thinking outside of the box helped us get A+ Wildlife control listed in google for specific areas and services they offer by keyword phrases users may enter when searching for these services?
SEE THE RESULTS FOR YOURSELF - Matt Hawkins of A+ Wildlife Contol
"Chris took care of of my needs. I wanted a stylish website that I could put on my business cards and hand out to existing clients in hopes they may refer me to their friends and family. Chris told me thats great but would'nt you like to get found by people that are looking for you and your services via google?
After sitting down and and being directed by Chris to think outside of the box, my website can be found on most google searches usually on the 1st page, some times on the second page. I am super excited about what Chris and google have done for my business. In only two weeks my investement started pouring in the customers.
Thank you Chris for you google marketing skills. "
Matt Hawkins
A+ Wildlife Control
www.gawildlifecontrol.com